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Should Researchers Be More Like “Advertising Planners”?
By Edward Appleton I was recently lucky enough to be given a copy of the February 2012 issue of Admap thanks to the folk at Warc – and spent some time leafing through it. I was impressed – by the...
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Brand Building In A Multi-screen Digital-Social-Mobile Marketing Era
By Joel Rubinson Throw out the old rules of thumb from traditional marketing about share of spend vs. share of market. In a multi-screen world, where consumers can pull information at will and have...
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